dirtbag
August 7th, 2010, 20:33
For the first time anywhere, Telus has unleashed the power of the Xbox gaming console and given it direct access to digital-TV service.
Launched Wednesday in Alberta and B.C., the new system saves customers from having to purchase a digital box for the Telus Optik TV service.
"The Xbox 360 enables graphics for games, and we said to Microsoft that since you can do all that, why can't you use it as a set top box too. Why not put some of that muscle into the TV side," said Ibrahim Gedeon, chief technology officer for Telus. "This is more than just watching signals, and I think this is the way everything will go."
Telus originally worked with a U.S. phone company, and Microsoft agreed to re-engineer its Xbox. But Telus and Portugal's Telecom are the only two firms in the world testing the new technology, and Telus was the first to do a commercial launch.
Read more: Telus debuts Xbox digital-TV service (http://www.vancouversun.com/business/Telus+debuts+Xbox+digital+service/3362155/story.html#ixzz0vwz0vFa0)
Launched Wednesday in Alberta and B.C., the new system saves customers from having to purchase a digital box for the Telus Optik TV service.
"The Xbox 360 enables graphics for games, and we said to Microsoft that since you can do all that, why can't you use it as a set top box too. Why not put some of that muscle into the TV side," said Ibrahim Gedeon, chief technology officer for Telus. "This is more than just watching signals, and I think this is the way everything will go."
Telus originally worked with a U.S. phone company, and Microsoft agreed to re-engineer its Xbox. But Telus and Portugal's Telecom are the only two firms in the world testing the new technology, and Telus was the first to do a commercial launch.
Read more: Telus debuts Xbox digital-TV service (http://www.vancouversun.com/business/Telus+debuts+Xbox+digital+service/3362155/story.html#ixzz0vwz0vFa0)