Honestly I think the possible sales lost were around 35-50%. So they would have sold 1.75 - 2.5 million instead of +1 million.
All the other people wouldn't have purchased the games.
Its only really worth it if you're an fps fanatic or have a
great 'rig' as spyhop likes to call computers

.
There aren't ANYWHERE close to 40million people worldwide with 8800/2900 equivalent cards out there.